Heather Croall is the Director of the Sheffield International Documentary Festival (Doc/Fest), the premiere documentary event in the UK. Doc/Fest is a film festival, a conference and a major marketplace - the 5 day festival is fast becoming one of the leading documentary events in Europe.

Heather was previously the director of the Australian International Documentary Conference (AIDC), where she developed the innovative matchmaking pitching initiative The MeetMarket. The MeetMarket is now also a central part of the Sheffield Doc/Fest marketplace activity.

Heather has produced documentaries and cross platform projects since 1992. In traditional TV broadcast productions, a number of her documentaries, including Paradise Bent (Boys Will Be Girls In Samoa) won international awards, sold internationally on television and screened in film festivals around the world. She has produced cross platform projects such as usmob.com.au

Heather has been one of the documentary industry's leading proponents of the emerging field of new media - Heather began to develop a conference programme called DigiDocs in 2000 along with international partners and this is now a major strand of programming in Sheffield Doc/Fest. Doc/Fest is also a co-producer of the Crossover Lab that encourages tradtional film and TV producers to collaborate with new media and interactive producers.

The Doc/Fest is currently calling for entries for the 2008 festival. see www.sheffdocfest.com